I didn't think it was possible for me to love Elle Ferguson more than I already do, but that's exactly what happened when I read a quote from her from the September 2017 issue of Cosmopolitan Australia (where she was subsequently announced as Cosmopolitan's Woman of the Year - Social Media Fashion). And then again when I caught up with her for this feature.
What strikes me most about Elle is how down to earth and authentic she is - "Instagram is actually my life that I'm photographing. I take my audience on a journey of my day, from going to breakfast, to an event... it's literally all the things I do." (Cosmopolitan, September 2017). I don't think I've ever related to anything more! It's something I've always felt about my own social media, and I love that a blogger and social media personality of her caliber said this. Just goes to show why Elle is at the top of the game with successful blog They All Hate Us (that she runs with her BFF Tash Sefton - the OG twosome that has been inspiring me for since they launched 10 years ago) and their online shop of curated pieces, her own Instagram that boasts of 628K followers, various projects with brands, and now the soon to be launched Elle Effect. And when she's not busy with all of that, she's jetsetting around the world and hanging out with the stars (seriously - we did this interview just shortly after Elle was at Kim Kardashian's house, hanging out barefoot in her kitchen getting something from the fridge!)
Elle Ferguson is truly a force to be reckoned with.