SOCIAL MEDIA

The Edit

Thursday, 30 November 2017

An interview with Elle Ferguson: Fashion blogger extraordinaire and all-around dream girl

I didn't think it was possible for me to love Elle Ferguson more than I already do, but that's exactly what happened when I read a quote from her from the September 2017 issue of Cosmopolitan Australia (where she was subsequently announced as Cosmopolitan's Woman of the Year - Social Media Fashion). And then again when I caught up with her for this feature. 

What strikes me most about Elle is how down to earth and authentic she is - "Instagram is actually my life that I'm photographing. I take my audience on a journey of my day, from going to breakfast, to an event... it's literally all the things I do." (Cosmopolitan, September 2017). I don't think I've ever related to anything more! It's something I've always felt about my own social media, and I love that a blogger and social media personality of her caliber said this. Just goes to show why Elle is at the top of the game with successful blog They All Hate Us (that she runs with her BFF Tash Sefton - the OG twosome that has been inspiring me for since they launched 10 years ago) and their online shop of curated pieces, her own Instagram that boasts of 628K followers, various projects with brands, and now the soon to be launched Elle Effect. And when she's not busy with all of that, she's jetsetting around the world and hanging out with the stars 

Elle Ferguson is truly a force to be reckoned with.



I love that Elle's world is a great mix of extremes - one minute she's rocking the most incredible Alex Perry gown , the next she's casually in jeans and a white shirt and making it a LOOK. I look at Elle and all of a sudden, I want nothing more than to only be clothed in denim and white from now on. 

Then there's the visual diary that is her Instagram account, filled with stunning photos from her life, behind the scenes, outfit photos, and scenic beaches. It makes even a Summer hater like me want to head to the beach ASAP!
I was so excited that she took time out of her busy schedule to have a quick chat with me so thank you, Elle, you're an absolute dream! I can't wait for Elle Effect to launch and while I had a few guesses, my lips are sealed. So for now, enjoy this little interview and get to know one of my favourite OG bloggers (who also flashes the peace sign in photos and makes me feel like I'm not alone in doing so. Thanks, Elle! Love from all of us peace sign flashers xo).
Jess Molina (JM): You've achieved so much with They All Hate Us and I love seeing how much it's grown as I've been following your journey for ages! What’s been the ultimate “pinch me” moment so far?

Elle Ferguson (EF): The ultimate pinch me moment would be everyday when I wake up and I get to work with my best friend… we work for a business we created.
(pictured here with Tash Sefton from They All Hate Us)
JM: Let’s talk about beauty for a moment! What’s your holy grail or products you can’t live without?

EF: Oooooh I LOVE a tan… seriously cannot live without a tan… and a curling wand.
JM: I’m so excited for Elle Effect! The feed is absolutely gorgeous and I'm loving the sneak peeks. Can you tell me more about it?

EF: Well it’s been A LOT of hard work… and its been something I’ve been working on for a long time because it has to be perfect. I LOVE that I'm about to launch the Elle Effect to the world!

JM: So, what's next for you or what are you looking forward to right now?

EF: Honestly, I am counting down to the 26th of December when I arrive in Byron Bay and can have some time off… its been a BIG year!

Still can't get enough of Elle? I don't blame you! Here's where you can find more of her:

All images for this feature was taken with permission from Elle's Instagram. 

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